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Tolkowsky, an Antwerp-based family of diamentaires, working as jewellers since the 18th century, is bullish on India and West Asia. With India being third or fourth largest diamond consumer, Tolkowsky had been looking for opportunities to enter one of the fastest-growing markets. Hence, through its exclusive partnership with C Krishniah Shetty & Sons (CKS) , the Bangalore-based 135-year-old jewellery business, it has entered India. The joint venture, CKC-Tolkowsky, envisages joint design, production and marketing.
With CKS planning to widen its footprint across the country with plans to have six outlets across the country by 2012, Tolkowsky sees it as the right channel to sell its jewellery in the country. Meanwhile, Tolkowsky is also looking to enter West Asia which is perhaps the fastest-growing market for luxury goods.
Tolkowsky, with its seven generations of diamond cutting history, that has to its credit cutting the world's largest diamonds, will now be available exclusively at CKS diamond store in Bangalore. According to Jean Paul Tolkowsky, the seventh generation of the Tolkowsky family, "Tolkowsky is a conservative business family that had looked for a partner in India, which has a long heritage of diamond jewellery."
This is the first entry for Talkowsky into the Indian market. "Talkowsky has been doing business for several years and it is the first time the brand is available as an exclusive range in India," said Vinod Hayagriv, managing director, CKS.
With the mood of people while buying diamond being different than when they are buying gold, CKS will have a separate setting and ambience for its portion where it sells Tolkowsky products. Tolkowsky products will be priced Rs 35,000 upwards.
Tolkowsky is introducing six line of products in the country, and Tolkowsky is presently working on an Indian line of jewellery. The diamonds will be cut and polished between Thailand and the Botswana factories of Tolkowsky